Infotainment UI Design
Faraday Future
Created a functional and intelligent human interface concept that offers a best-in-class user experience across multiple screens, sounds, and voice assistants.
I was part of the five person team contracted to create Faraday’s in-car experiences from the ground up. As technology expand beyond mobile devices, the automotive industry has seen a recent need for digital experiences to improve and become the centerpieces of the modern era driving. Most of the time the focus of automotive industries is in physical and interior design, so it was exciting to be part of a team focused on creating the best in-car experience.
Project Overview
Role & Duration
User Experience Design
User Interface Design
Iconography
10 months
The brief: Create a functional and intelligent human interface concept that offers a best-in-class user experience across 12 different screens, sounds, and voices for their flagship model, the FF91.
Loaded with 12 touchscreens, facial recognition both in and outside the vehicle, voice control assistant, and fully digital vehicle controls, the FF91 represents the very cutting edge of what is possible when automotive and digital technologies are combined.
The Next Generation of Automotive
Creating a New Type of Automotive User Experience
Designing an automotive experience is very different from other types of digital product. A car brand represents a lifestyle purchase, often an expensive one. This brand needs to be felt through every touchpoint, from the choice of leather to the interaction of a button on screen.
For Faraday Future, defining what this core brand personality would be was crucial before any design work could take place. This process starts with understanding the unique attributes that make driving the FF91 different from driving any other car. We uncover these insights through extensive market research, interviews, and positioning work sessions to define the core values that drive the interface. These four principles are the North Star through which all future design decisions are assessed.
A Seamless Experience
The new FF91 design language centers around an experience that feels years ahead of it’s time—both in terms of look and feel, and the technology itself. The digital experiences are fully balanced with the physical interior, the time of day and the desired emotional state the driver wants to be in. This fine-tuned experience creates the ambience that turns this car into a second living room.
Vibrant colors—inspired by some of the greatest in Hollywood’s cinematography—inspired the palette, with complementary tones used for night and day modes. The overall interface glows with a shifting backlight, representing the AI assistant in the background, that is always ready to spring to like and assist with the simple voice-command.
Designing and prototyping an interface is one thing. Coordinating 40 designers and engineers, product teams located across the globe, is another thing entirely. In order to manage this complexity, we needed a system that allowed multiple teams across multiple continents and disciplines to work toward the common goal. We set out to create a UI Toolkit that served as a single source of truth, setting the roadmap for scale and future evolution.
Designing a Foundation for Scale
As with most automotive companies, Faraday Future had an incredibly talented in-house team that we worked alongside. To ensure maximum efficiency and to produce the highest quality work, we placed our team of designers on-site at the Faraday Future headquarters in Los Angeles for almost ten months. Our designers integrated fully with their existing team, providing guidance on process, introducing rituals and methodologies to help them continue developing the platform long after our engagement ends.
An Integrated Team
Explore More
Here are a few more case studies you might find interesting
